2010Ford Fiesta[This is now]大众媒体广告策略.pptVIP

we are social we are social Ford FiestaThis is Now Social Media Campaign as part of the overall Fiesta This is Now European activity a pan-European social media campaign encouraging the public to submit their own definition of ‘now’ to the This is Now Flickr group to activate it, we outreached to hundreds of influential bloggers from across Europe starting with marketing bloggers to get the news out then within the art, design, photography, fashion, film and music communities we used a blog to highlight and encourage contributions we used both a Twitter account and a Facebook page to extend the conversation we’ve also given bloggersthe opportunity to share their vision of ‘now’ by guest editing the blog of course, this meant the bloggers also told their own audience about their contributions and, as a result 50 guest bloggers have contributed to the blog150 blog posts have been published about the campaign, with an estimated reach of 1,050,000 people all over Europe40,000 images and videoshave been submitted to the Flickr group making it the second biggest sponsored group on Flickr and now the Fiesta has been recognised as an icon of ‘now’ itself winning the red dot award: the largest and most renowned design competition in the world red-dot.de thisisnow.eu * we are social we are social *