S品牌首轮发布方案（公关部分)-2015.pptx

;;;;德国政府代表 全球CEO 德国高管团队;;;8;日内瓦车展目标与效果;;;;;;;;;主题建议;主题建议;备选主题;标题方向;Press Kit Scheme (Draft);前期媒体沟通会（1月下旬，国内举行）;First stage-Media communication conference-Late January, in China ;日内瓦车展日程 3月2日——3月15日;;车展前媒体沟通会;Media communication conference-Before the Geneva Auto Show;车展前媒体沟通会（3月2日）- 国外媒体场;Foreign Media communication conference-Before the Geneva Auto Show (2nd , March) ;车展前媒体沟通会（3月2日）- 国内媒体场;Chinese Media communication conference-Before the Geneva Auto Show (2nd , March) ;新闻发布会活动流程-3月3日;The Press Conference Schedule - 3rd March;发布会-角色扮演;Conference – Role Play;Christian Borgward President, Borgward AG;Christian Borgward President, Borgward AG;Speech – Carl Borgward V1 – Overall view of Borgward ;Speech – Carl Borgward V1 – Overall view of Borgward ;Speech – Carl Borgward V2 – Focus on innovation;Ladies and gentlemen, Distinguished guests and media friends, Good afternoon! Welcome to the Borgward press conference. Today, we come together to witness the return of Borgward, the most innovative and prestigious Germany auto brand. At this moment, I would like to express my appreciation to all the media friends for being here, the Borgward fans for long-lasting support on this brand, and special thanks to Mr. Knoess, our admirable team, and my grandfather Carl F. W. Borgward for giving me passion of holding on dreams, and last, thanks to my family, without the support from you, this legendary brand can never be back with glory. About a century ago, the brand Borgward was created by my grandfather-Carl F.W. Borgward in Bremen, Germany. We’ve never lost our faith of Changing the world, we’ve never forgotten our spirit of Bringing the products with accessible premium to our customers in the world and we’ve never changed our dream about Chasing the superb workmanship, artificial manufacture and the future technology. We had advanced design called Poton style at that time and leading technologies such as the air suspension which were the proud of . Borgward also had the most