2015奔驰E级轿车深度对比试驾会活动策划案.pptx.pptx

2015 Region North II E-Class Competitor Test DrivePROPOSAL.HighTeam 1.UnderstandingsBasics informationProject Starting ending date: 1st Aug. – 31st Oct., 2015Comparison In-depth test drive5 Series3 SeriesA6A43 Tier Cities:4 Cities: 5/events3 Cities23 CitiesEvent Background.2.Concept Creative SolutionConcept developCreative SolutionEvent ManagementEvent Theme成就社会中坚力量 ——2015奔驰E级轿车深度对比试驾会主题阐述：无惧挑战彰显出梅赛德斯-奔驰作为国际高端汽车品牌领军者所拥有的强悍性能，正是一如既往所肩负的极致与出色，让路况挑战变的得心应手；同时E见钟情，不仅巧妙地点出本次深度试驾会的主角——奔驰E级轿车，同时喻示出奔驰E级轿车定会赢得试驾者的欢心。Fireless of challenges highlight the Mercedes Benz’s tough performance as the leader