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2010可口可乐年度回顾与展望Twist Marketing Caps for Freshment-EN
Promises for 2011 Coke Customize Kits for Customized Needs Creative Minds for Innovate Interactions Accurative Targets for Qualified Users Integrated Froms for Effective CRMs Specialized Project Teams Better ROI for Coke Thanks for Watching Coke CNY Results Datas Site CPM CPC R 1.40 1.07 Advantages Activity Advantage Attractive rewards leads to more active users; Media Advantage Highly educated users with more positiv lifestyles; Learning Sprite CNY Results Site PV Site UV Participants Invitations Invited Newfeeds 1,096,369 953,632 224,486 301,795 30,837 26,430,960 Datas Site CPM CPC R 0.27 0.21 Advantages Activity Advantage Creative but easy engaging,sync to personal album Learning Flash Site taking more time for loading, which is not good for users’ experience Options as Email sending etc. are not fitful for users’ interaction customs, which could be a waste for interaction resources; Provide more interaction options for E-card DIY, that will be more engaging Sprite Summer Splashing Results Site PV Site UV Participants Invitations Virtual Sprites Splashings 37,023,770 17,717,029 1,206,842 10,220,143 8,593,652 2,575,608 Datas Site CPM CPC R 0.92 0.94 Advantages Media Advantage 360 degree promotion via special resources; Online and offline marketing integration; Learning Well performanced activity leads to good brand fans, and it’s better for brand to build a long-term communication platform with fans; Well prepared but short-term interaction activity would always be the best one; IceDew Have a Twist Results Site PV Site UV Participants Status Syncs Twist Bottles Video Shares 561,997 414,391 115,812 38,575 18,255,235 33,050 Datas Site CPM CPC R 0.99 0.19 Advantages Media Advantage Eco topic always popular among Renren users; Easy engagingHighly spreading Interactions; Learning Social Widget is the powerful social ads, make it the first choice next time; Add share button down the viral video, make users more easy to share them; Make the bonus rule more balan
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