Stories, Storytelling, Story Selling in Business Ebook外语英文电子书.pdfVIP

Built-to-Last is Built on “Create and Serve” Stories, Storytelling, Story-Selling in Business Sometimes Truthfulness Doesn’t Matter... But Meaning Always Does Tom Nies Info 1/12 Stories, Storytelling, Story-Selling in Business Good stories fascinate us all. They always have. They always will. At this moment in our nation’s history, we are seeing two epic stories evolving—in terms of our new President, and in the state of our economy. The story of Obama many believe is epic, and certainly the story of our nation’s recession and economic downfall is also a burgeoning epic tale. Stories move societies forward. They inspire, engage and initiate change through their telling and re-telling. Basically, there are two types of stories: Truth Stories and True Stories. Info 2/12 TruT h Stories The first type, Truth Stories, are those that convey timeless messages and universal truths. Homer’s Iliad and Odyssey were the first Truth Stories. These are the epic stories recounting the Trojan War and the journey of Ulysses. They were stories about heroes and their roles in epic events. Originally the stories were only conveyed orally, sung by traveling bands for centuries, and in the process of communication, these stories were doubtless enhanced and extended. They also had many authors over the centuries, who often added their own small twist or turn to the original story. The Message is the Point—Maybe Not the Truth These epic tales were “Truth Stories” because they contained great moral lessons. Some of the content may have even been true, but including what’s literally true into Truth Stories is beside the point. The Message(s) is the Point—Not Necessarily the Facts Achilles, Hector, Ulyss