Michael E Gerber The E Myth Manager Seminar Notes外语英文电子书.pdfVIP

VISIT… 2 THE E-MYTH Manager Michael E. GerberMichael E. Gerber 33 The E-Myth Manager’s Point of Vi e w The E-Myth Manager’s point of view is a perspective: a way of thinking about your business, your life, and the relation- ship between the two. Successful management requires a strategic view—an inte- grated view of the whole business as it exists today and as it will exist in the future. Businesses commonly fail because management tends to understand how to make a product or deliver a service, but not how to build and run the busi- ness—the system —that drives the product or service. Five core principles represent the E-Myth Manager’s point of view. They are: 1. The Principle of Life Your business is more than just a job; it’s a way to get more out of life. 2. The Principle of Leadership The E-Myth Manager is a leader, not just a senior employee. She shapes the vision of the future, she is the role model, 44 THE E-MYTH ManagerTHE E-MYTH Manager and her spirit sets the tone for the operations in her area of accountability. 3. The Principle of Working on It, Not in It The business as a whole is the product, not the things a business produces or the services it provides. The E-Myth Manager needs to focus on building the business, not merely cranking out products or services. 4. The Principle of Systemization View your business as an integrated system. The system does the work, the people run the system. 5. The Principle of Business Development The task of the E-Myth Manager is continuous development of the business through the ongoing process of Innovation, Quantification, and Orchestration. Michael E. GerberMichael E. Gerber 55 O rganizational Levels There are three main levels to every organizati