《快餐消费者偏好调查报告》.doc

Does your questionnaire meet the following requirements? 1. Our questionnaire’s content matches our research objectives. Yes No 2. Our questions are presented in a neutral manner. Yes No 3. Our questions are easy to understand. Yes No 4. Questions with multiple options should have 3-4 options, Yes No the last option being: Others (Please specify): ____________ 5. We have a variety of survey questions. - Open-ended questions Yes No - Closed-ended questions Yes No - Multiple choice/ option questions Yes No - Categorical (Ex. Gender: male ___ female ___) Yes No - Ranking questions Yes No - Range/ numerical questions Yes No If NO, make the necessary changes. Editing/ Proofreading a Questionnaire Do you have any questions written in this manner? “Leading“ questions Yes No Ex. Would you agree that smoking is bad? Double-barrelled questions Yes No Ex. Do you like smoking local and imported cigars? Double negatives Yes No Ex. Smoking in public places should not be abolished Biased and embarrassing questions Yes No Ex. Do you smoke because you are addicted to smoking? If YES, please re-write the questions to make them more neutral and objective A SURVEY OF THE PREFERENCES OF FAST-FOOD CONSUMERS IN NOTTINGHAM A MINI-RESEARCH CONDUCTED BY XXX IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF THE COURSE SUBMITTED TO PROF. XXX A Survey of the Preferences of Fast-food Consumers in Nottingham Background and Objectives: A recent drop in customers at traditional fast-food outlets has been noted, thus, a survey has been conducted and a report has been written by The Organic Burger Company to: 1) Discover the trends in food preferences of the people in Nottingham 2) Identify what factors fast-food consumers consider regarding restaurant amenities 3) Determine the level of satisfaction that fast-food consumers have Methodology The researchers of Organic Burger Company interviewed one hundred and twenty (1