web usability guidelines(翻译).docx

web usability guidelinesHOME PAGEThe items on the home page are clearly focused on users’ key tasks (“featuritis” has been avoided)The home page contains a search input boxProduct categories are provided and clearly visible on the homepageUseful content is presented on the home page or within one click of the home pageThe home page shows good examples of real site contentLinks on the home page begin with the most important keyword (e.g. Sun holidays not Holidays in the sun)There is a short list of items recently featured on the homepage, supplemented with a link to archival contentNavigation areas on the home page are not over-formatted and users will not mistake them for advertsThe value proposition is clearly stated on the home page (e.g. with a tagline or welcome blurb)The home page contains meaningful graphics, not clip art or pictures of modelsNavigation choices are ordered in the most logical or task-oriented manner (with the less important corporate information at the bottom)The title of the home page will provide good visibility in search engines like GoogleAll corporate information is grouped in one distinct area (e.g. About Us)Users will understand the value propositionBy just looking at the home page, the first time user will understand where to startThe home page shows all the major optionsThe home page of the site has a memorable URLThe home page is professionally designed and will create a positive first impressionThe design of the home page will encourage people to explore the siteThe home page looks like a home page; pages lower in the site will not be confused with itTask Orientation Site FunctionalityThe site is free from irrelevant, unnecessary and distracting informationExcessive use of scripts, applets, movies, audio files, graphics and images has been avoidedThe site avoids unnecessary registrationThe critical path (e.g. purchase, subscription) is clear, with no distractions on routeInformation is presented in a simple, natural and logical ord