国际商务函电传真和电子邮件写作 Fax Email Writing.pptVIP

Business Fax and E-Mail Writing Teaching Objectives By learning this unit, students are supposed to be able to: Identify the characteristics of the Business Fax and E-mail Understand the general structure of writing Business Fax and E-mail Introduction Fax is short for facsimile, which means a copy or reproduction. A fax machine uses a sensor to read the black and white sections of a document. The sensor switches a signal on or off according to whether a light beam is reflected by white sections or absorbed by black sections. Fax Layout: “one page” rule “number of pages including this page” 2. Linguistic Features Similar to Business Letters More informal than letters 3. Tips for writing Faxes Address are not always written out in full Each page of a fax will be clearly numbered Including full signatures Handwriting faxes may also be acceptable Details may be equally important when sending faxes E-mail 1. Layout Header Date – automatic insertion From – an element To – an obligatory element Subject – an optional element Priority – an optional element Cc: -- Carbon copy Bcc: -- Blind carbon copy Attachment – a symbol like paper-clip Salutation Informal tone The body Reader friendly No more than THREE paragraphs Linguistic Features More conversational and message-oriented Rule of short sentences, short paragraphs Convention- KISS (Keep it short and simple) Tips for writing E-mail Avoid using all capital letters Avoid using all lower-case letters Check your e-mail regularly Think carefully about who you are writing to Think carefully about your purpose for writing Care about correctness Never send spam Use capital letters only for emphasis or for titles Announce attachments Don’t forward without permission Practice-Translation 1. Because we are already heavily burdened with outstanding orders, it is impossible for us to accept new orders for delivery within this year. 由于我方已承担过多订单，因此无法接受今年内交货的订单。 2. As we must adhere to our customary practice, we hope t