未来电视业务-KDDI.pptVIP

* * * * * * * * * KDDI confidencial Future　ＴＶ　ｓｅｒｖｉｃｅ　ｉｎ　ＫＤＤI Ｈｉｒｏｋｉ　Ｈｏｒｉｕｃｈｉ ＫＤＤＩ　Ｒ＆Ｄ　Ｌａｂｓ （on behalf of Shuichi Matsumoto) * What is the next TV? IPTV over managed IP network or Internet TV over open IP network? Conflict between digital broadcast TV and IPTV? Which middleware is the best solution, declarative or procedural ? * Next TV in KDDI(1) Coexistence of digital broadcasting and IP interactive service Full use of RF digital TV facilities such as CATV and Terrestrial Widget button for link to Net content, Catch up TV and Target Advertisement Presentation engine for interactive service to enhance digital broadcast TV and Execution engine for further advanced other services such as telemedicine, remote education and home security * Middleware possibility BML in Japan, EBIF in the US, MHEG5 in the British Commonwealth, xHTML in HbbTV of Europe for presentation engine GEM in Japan, OCAP in the US and MHP in Europe for execution engine Necessity of conversion among different middleware * Next TV in KDDI(2) Convergence of Mobile service and TV service Introduction of killer services supported by KDDI’s new technology * New technology of KDDI Labs (1)Extreme high compression digital encoding for Ultra-high definition TV (2)High accurate real time interpolation for producing Free-view-point TV (3)Extended Mobile Phone application for enhancing TV service (4)Proprietary Recommendation engine for target advertisement and content * (1) Ultra-high Definition Video Encoding UHDTV is the next generation TV application whose image resolution is 7680 x 4320 corresponding to 16 times of conventional HDTV. New encoding scheme is required to maintain the broadcasting quality at the bit-rate less than 100Mbps conforming to the next generation BS bandwidth. Broadcasting Station Content Delivery Network STB 8K Display 8K Program 8K Camera 8K content of studio quality Broadcasting Satellite Home UHDTV Encoder 8K: image resolution of 7680 x 4320 * Latest Performance of