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国外营销论文01Lewis_2000_AMR.pdf

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国外营销论文01Lewis_2000_AMR

c Academy of Management Review 2000, Vol. 25, No. 4, 760-776. TOWARDA MORE PARADOX: EXPLORING GUIDE COMPREHENSIVE MARIANNE W. LEWIS University of Cincinnati Paradox appears increasingly in organization studies, often to describe conflicting demands, opposing perspectives, or seemingly illogical findings. This article helps researchers move beyond labeling-to explore paradoxes and contribute insights more in tune with organizational complexity and ambiguity. I first develop a frame- work that clarifies the nature of paradoxical tensions, reinforcing cycles, and their management. Using this framework, I then review studies in which paradoxes spurred by change and plurality are investigated. I conclude by outlining strategies for identifying and representing paradox, addressing implications for research. Paradoxes ... seem to smile ironically at our Increasing technological change, global com- nicely constructed theories with their clear-cut petition, and workforce diversity reveal and in- distinctions and point at an unthought-of possi- bility, a blind spot in oppositional thinking tensify paradox. Managers, for example, are 40). asked to increase efficiency and foster creativ- (Ybema, 1996: