跨文化5跨文化5.ppt

Individualist CulturePK Collectivist Culture Case (案例) Ma Dan (马丹) and Michael are classmates in the States. It is only one week before the submission date for a term paper for their class. Unfortunately, Ma’s computer broke down at this critical time. In order to hand in the paper on time, Ma Dan decided to borrow Michael’s computer for only one day to finish her typing. In Case order to get an easy “yes” from him, Ma Dan treated Michael to a pizza lunch at Pizza Hut, an expensive eating-place for students like them. At the end of the lunch, Ma Dan asked Michael for a favor: “Michael, my computer broke down recently. Case But you know we have to hand in our term paper on time. I wonder if I could borrow your computer this weekend. We are friends, aren’t we?” To her astonishment, Michael replied, “Yes, we are friends, Dan. But I’m afraid I’ve got a lot of things I need to type up Case every day during these days. I cannot afford to let it go even for a day. I hope I could help you in other ways.” Ma Dan was puzzled and thought: “are we really friends?” Case Case Analysis(案例分析) Key Words Study collectivistic culture 集体主义文化 individualistic culture 个人主义文化 relation 关系 independence 独立 equality 平等 personal interest 个人利益 Case Analysis Ma Dan comes from a collectivist hierarchical culture which emphasizes relations with in-group members. Michael comes from an individualistic culture which values independence and equality. Ma Dan comes from a country where people form into different relations and the axioms of “The reward for a good deed is Case Analysis another good deed” and “a friend in need is a friend indeed”(This is also a valued belief in the West!) are highly cherished. In Ma Dan’s view, she was desperate for a computer and Michael should offer her a hand in lending her the computer since they are good friends. In order to better secure this borrowing, she offered to give Michael a treat, which better positioned her to open Case