英特尔世界没有陌生人结案.pptxVIP

A WORLD WITHOUT STRANGERSIntel Tencent, 2012.3.Every Chinese New Year (CNY), nothing can stop billions of Chinese returning home for a family reunion tradition.But the road is hard, lonely, extremely crowded, and helpless…In 2012, 30 billions trips were made by travelers in CNY, yet many people still could not get a ticket. The CNY transportation is thus known as the world’s biggest MIGRATION.Intel, always believes amazing things happen with leading technology.Therefore, this year, Intel decided to take the CNY opportunity and bring a different journey to Chinese, with THE POWER OF SOCIAL MEDIA Big IdeaA WORLD WITHOUT STRANGERSSocial media, the heating technology around the world, has penetrated 70% China internet population and 41% online time. It is specially designed to enhance people relationships and bring them together.When Intel, social media, and CNY transportation meet each other, can amazing things happen? Data Source: iResearch, DCCIStrategyOne ManOne UltrabookOne Social MediaOnly 140 yuan RMBAnd One Rout Home… Partnered with Tencent Microblog, who has 350 million users connected, Intel followed 10 courageous participants journey thousands of kilometers home by only asking helps from microblog users.To test China social compassion JourneyStep 1: Recruiting( 2012.12.2 – 12.31 ) Step 2: Campaign( 2012.1.1 -1.20, 20 days before CNY )Step 3: Closing( 2012.2.24 – 3.15 ) 10 participants began their journey by walking, cycling, rides. They could only ask help (food, shelter, rides) through Tencent. microblog. Intel and Tencent followed to record the whole journey. A microblog topic #140yuan go home# was launched for asking helps, offering aids, and real-time microblogging. A campaign site was created for users to follow participants latest needs, aids, highlights and touching stories. Tencent released “140yuan go home” news to its 700 million active users through microblog, QQ.com, and QQ IM. “A world without strangers” documentary was produced and spread on Te