河北工业大学 康师傅公司环境分析.docxVIP

河北工业大学经济管理学院《企业战略管理》课程小组报告康师傅公司环境分析——以方便面产业为例专业工商双131小组名称工商五组序号姓名班级学6月11日康师傅公司环境分析目录一、康师傅集团简介·······································3二、企业外部环境分析·····································42.1宏观环境分析（PEST分析）·························4 2.1.1政治环境分析········································4 2.1.2经济环境分析········································4 2.1.3社会环境分析········································5 2.1.4技术环境分析········································52.2行业环境分析（波特五力模型分析）··················6 2.2.1同行业竞争者的竞争··································6 2.2.2潜在进入者的威胁··································