麦肯锡理解中国的个人金融服务.pptVIP

了解中国的个人金融服务 2000年PFS市场覆盖调查 CHINA PERSONAL FINANCIAL SERVICES SURVEY SAMPLE DESCRIPTION CONTENT HISTORICALLY FAST GROWING PERSONAL FINANCIAL SERVICES MARKETS IN CHINA BUT PENETRATION OF PERSONAL FINANCIAL PRODUCTS REMAINS COMPARATIVELY LOW, MONEY IS IN BASIC DEPOSIT LOW PENETRATION IS EXPLAINED BY LACK OF SUPPLY RATHER THAN LACK OF DEMAND AS DEMONSTRATED IN CREDIT CARD CASE MORTGAGES AND CREDIT CARDS ARE THE MOST ATTRACTIVE PFS PRODUCTS Product CARD AND MORTGAGE MARKETS HAVE ENJOYED PHENOMENAL GROWTH IN THE 1990s CONTENT CHINA PFS CUSTOMER TRENDS CONSUMERS SHOWED INCREASED SATISFACTIONTOWARDS