还原钛白粉营销策略研究.doc

毕业设计（论文） 宏远公司还原钛白粉营销策略研究 姓 名： 学 号： 专 业： 系 别： 指导教师 2017年月 ABSTRACT Hong Yuan Company is a production company that operates a single industrial product. Since its inception, It has experienced changes in the market, the company is constantly adjusting their marketing model, in the rapid development of titanium dioxide industry, become one of the important suppliers in North China. With the vigorous development of titanium dioxide industry, Hong Yuan Company is facing new opportunities and challenges. On the basis of the new marketing theory, the company should create create value marketing. Based on the value of different customers to change the companys sales model and establish active with customers to long-term relations of cooperation. First of all, this paper discusses the concept of organizational marketing, organizational marketing analysis and compare with consumer marketing differences . According to the difference with the consumer marketing, to organize marketing as the main line of Hong Yuan Company to improve marketing strategy. Secondly, the third part of this paper analyzes the marketing characteristics of Hong Yuan Company. Using the theory of PEST, this paper studies the enterprise, from the political and law, economy, technology and other environments to conduct research. Also they used Professor Porters five competitive model, analyzing the main competitors in the market. The fourth part of this article is the segment of the market facing Hong Yuan and the choice of the target market. The various parts of this article are interrelated, and there may be some omissions in the literature review. But still hope through this research, for the Hong Yuan Company’s marketing strategy to make a modest improvement. KEYWORDS：organization market；titanium dioxide；Industrial product marketing 目 录 摘 要 i ABSTRACT ii 目 录 iii 1绪论 1 1.1 选题背景、研究目的与意义 1 1.1.1 选题背景 1 1.1.2 研究目的与意义 1 1.2总体研究内容 2 1.3国内外研究现状与评述 3 1.3.1国外研究现状与评述 3 1.3.2国内研究现状与评述 3 2组织市场营销相