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US ‘Smartphone’ Share Source: comScore, 3/10 SMS vs. Mobile Internet Source: comScore, Pew Internet American Life Project (March, 2010) Among US smartphone owners frequency and penetration are greater. Total mobile Internet users in US approaching 75 million on way to 100 million this year * Activities: Touchscreen Smartphone Users (iPhone/Droid/BlackBerry Storm) Source: Opus Research, 3/10 (n=105 touchscreen smartphone users, total sample 1,300) “Over the last 12 months, how often have you engaged in the following activities?” Source: Opus Research, 3/10 (n=393 smartphone users, total sample 1,300) 38 44 62% at least weekly mobile Internet users 53% of smartphone owners report using mobile Internet “at least once a day” 90%+ of iPhone users access the mobile Internet Opus Research, 3/09; Nielsen (2009) Source: Nielsen, 12/09 Data from Jan – Sept, 2009 Nielsen: Top Mobile Sites 2009 Source: Opera Software (3/10) March, 2010 Opera Mini Usage in US Opera: Top Sites According to a 2009 comScore survey of 7,300 US iPhone/iPod Touch owners . . . Mobile Preferred Medium? 40% said they go online more often on their mobile devices than via PC. Mobile + Real Estate Scores of Apps for the iPhone OS 100+ apps shown in response to search for “real estate” 38 apps for “apartment” 3 “apartment” apps for the iPad Trulia Mobile Trends: Buyers The busiest day for mobile day is Sunday, Saturday second Sunday has about 70% more usage than Friday (the lowest day) Consistent pattern: iPhone app Trulia access via mobile browser Over 50% of searches on iPhone are for properties “near me” Most popular city in July was Corona, CA Most popular zip in July was 60035 (Highland Park, IL) No specific locations dominant ? Source: Trulia, 8/09 ”We hear from agents and consumers who say they found an open house they didn’t know about through the iPhone app.” Mobile is about weekend house hunting and finding open houses. Trulia Mobile Trends: Renters So far (Since launching rent