经济 营销 英文翻译 外文文献 英文文献 探索企业社会责任如何影响消费者决策的定性研究.docVIP

Author：Magdalena ?berseder, Bodo B. Schlegelmilch, Verena Gruber Nationality：Austria Originate from：Journal of Business Ethics ? Springer Science+Business Media B.V. 2011 10.1007/s10551-011-0925-7 原文2 “Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions“ 1.Introduction During the past decade, consumers have become progressively more interested in corporate social responsibility (CSR) (Carrigan and Attalla 2001; Maignan 2001). Several reasons for this have been advanced: On the supply side, firms are increasingly engaging in CSR activitie