微观经济学 第9章 组织生产.pptVIP

* * * * * * * * * * * * * * * * * * * Can the market be defined by geography? by demography? by substitutability? Emphasize that attempts by economists to identify the market for a particular firm’s product is not at all easy. Geography: the (expanding) market for beer. In the early 20th century, a market for any given brand of beer was largely limited to the geographic area within a days’ truck drive from the brewery—if the beer traveled for too long under too high an ambient temperature, the trip ruined the product. When technological advances in mobile refrigeration made transporting beer