比亚迪新能源汽车战略分析BYD New Energy Vehicle Strategy Analysis.pdfVIP

BYD Company New Energy Strategy Analysis 2012 5 SWOT SWOT ABSTRACT When human immersed in fast and convenient life which motor car offers us the environmental pollution and oil resource crisis are issues and dilemmas for us at the same time. Because the ecological environment has been damaged seriously the oil resource is decreasing and the imp act of the global financial crisis people has realized that the automotive industry revolution is necessary and must be staged . At this time the global vision is focused in new energy of the car and takes action to develop new energy vehicles industry to resolve that. As one of a pillar of the national economy industry the auto indu stry plays a very important role and a strategic position. Now the automobile industrial structure of our country now is in an important period to be adj usted and develop ed. So the development of new energy vehicles industry was raised to the national strategy. In recent years the government has issued intensively a series of related measures to promote and develops the new energy vehicles industry which is an important and a fast ways for China to transform the situation form a large car country to a technique strong one. This paper firstly analyzes the auto indu stry statu s of developed countries under the influence of the global economic crisis which are all developing new energy vehicles in order to deal with the impact of the economic crisis and how our country turn from crisis threatened to rapid development. This is one of the innovation points of pap er. Secondly this paper introduced the domestic and foreign new energy in the automotive industry of development background and the present situation. And based on that author analyzed the new energy vehicle marketizatio