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New LEER Model 100XR Truck Cap Says to Consumers, “You asked for
The truck market is changing.
Truck buyers are making new value judgments…
driven by economic, social and personal considerations. LEER and its team of Project Truck Partners responded to the changing market by demonstrating that new socially-responsible values can be fulfilled by a thoughtfully-equipped 2009 Ford F150.
Many Truck buyers who respect the environment have real-world demands…
that are best-met by a full-size truck like the new 2009 Ford F150. Growing families need the passenger space of a true Super Crew cab; growing households depend on the cargo-carrying capacity of a full-size truck bed, for home improvement, landscaping, and other home projects. Nothing does these day-to-day jobs better than a full-size pickup like the new F150 with a LEER 800 Series tonneau that locks, protects and secures the bed and its cargo.
Truck customers often put their trucks to work during the week…
and can settle for nothing less than the power, agility, towing capacity and durability of a full-size pickup. Many of the market’s most environmentally conscious prospective customers earn a living outdoors, on the land, on the road, or on construction sites where a well-equipped F150 isn’t just a ride to work, it’s an essential business asset that hauls cargo, protects raw materials and secures valuable tools.
Prospective truck customers who love the environment love to play outside . . .
They need a truck that can get them to their next outdoor adventure, whether it’s low-impact camping, cross-country skiing, hiking, geo-caching, cycling, or any other active outdoor sport. When the destination is beyond the end of the pavement, where nature rules, a full-size four wheel drive Ford F150 is the perfect escape vehicle, especially when it is properly equipped with functional off-road aftermarket upgrades.
Ford and LEER can use the 2009 F150 as a symbol of change.
LEER and its team of Project Truck Partners have a history of award-winning, press-worthy, show-stop
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