至尊英语阅读资料之互联网专题第52集.pdfVIP

Internet articles 52 [1276]Attraction Marketing#8212;the New Alternative to MLM Multi Level Marketing (MLM) has been around for a long time#8212;Tupperware pioneered the concept way back in the 1950s. Things have changed a lot since then, but the basic MLM sales model remains the same, which is to say outdated. One would think that there has to be a better way#8212;and there is. The old school MLM approach revolved around selling a product of some type through an ever-expanding downline of distributors. To build the downline, a MLM old school marketing participant had to find and cultivate leads#8212;more often than not friends and family#8212;and then convince them of the parent companys value and its products. If it sounds difficult and a bit uncomfortable, it was. Today, almost 60 years later, things havent changed all that much in the MLM universe, except that now there are a lot more MLM companies competing for the same demographic target#8212;the money-motivated entrepreneur looking for a better life. Its still hard to recruit friends and family, and sometimes, quite frankly, the products dont really work all that well. The downline comes and goes, people who were excited lose interest, and the whole pyramid, from the company on down, gets a little shaky. In most cases, there is very little the MLM marketer can do about it, because from the very beginning, the customers are buying the company, not the person. One thing that has changed, however, is that the Internet has spawned a whole new MLM model. People can communicate more effectively, marketing messages can be literally promoted to millions of prospects, and products are evolving from supplements and soaps to sophisticated and useful informational tools. The name has even changed#8212;properly executed, MLM should now be called attraction marketing. Attraction marketing is based on two things#8212;selling yourself as a leader first and then selling your system. In attraction marke