浅析展览主办行业进入壁垒.docVIP

M1012091 班小论文 浅析展览主办行业进入壁垒 浅析展览主办行业进入壁垒 Study on Barrier-to-mobility in Exhibition Organizing 摘要 展览行业，因为其轻资产、高毛利、有发展等原因，正日渐成为颇受关注的朝阳行业。目前，国内不 少来自其他如旅游、广告、媒体类行业的企业都跃跃欲试，想要进入展览主办行业。本文就此关注话题， 对展览主办行业的特征进行剖析，以其能够使有兴趣的企业或机构能够比较清晰的了解展览主办行业的进 入壁垒，并给出了相关的注意要点。 Abstract The exhibition industry has been regarded as one of the next booming industries in China with its low fixed-equity, high profit and great potential. Especially, a lot of companies from the relative industries such as travelling, advertisement, media and so on, show their big interest to be an exhibition organizer. This article analyzes