MARKETING COMMUNICATIONS （MAN2094）教学：Tutorial_week6.pptxVIP

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MARKETING COMMUNICATIONS （MAN2094）教学：Tutorial_week6.pptx

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Tutorial 6 MAN2094 Dr. Jashim KhanAssignments 1Assignment 1 (50%) (all documents with details available online)Assignment Group: 6 people MaxAssignment – due on 7th of November, 4pmThe group assignment asks you to rebrand an existing product and to develop ads for the launch of the brand: an interactive mobile ad and written report.Assignment 1: Interactive mobile adYou need to develop the ad and then record it as a video with a voice over explaining your idea and submit to surrey Learn The report will be a supportive creative brief (2200 words) and includes theory and more-in-depth explanation and justification.The video file mustn’t be no longer than 30 secs.Assignment 1Executive Summary (200 words)Introduction/ Direction Inspiration (400 words)Branding/ Re-branding – Brand name (500 words)Ad 1: Interactive Mobile Ad (600 words) – describe your idea and use theory to justify your idea (e.g. objectives, creative strategy, execution styles, appeals, etc.) Media Plan (250 words) plus visual plan – include a visual timeline that shows how you would integrate the ads and run over a period of 6 months. Conclusion (250 words)Word limits are indicative, maximum word 2200 with 10% above or belowRefer to MAN 2094 student handbook in folder module information - surreylearnAssessment Key for Written ReportExecutive Summary (200 words)–2 paragraphs give a brief summary of the report–this should include the description for the product nature, brand name, and rebranding idea about advertising. Introduction/ Direction Inspiration (400 words)–1-2 sentences discuss the product include references to answer this section. ?What is the product? What are its characteristics?Target market description and its relevance to the product?Why and how is it different from the competition? Assessment Key for Written ReportBranding/ Re-branding (500 words)Explain your rebranding strategy and how you developed the new brand name include target market here – use theory to underpin your choice