扬州润通汽车4s店销售人员绩效评价研究..doc

扬州润通汽车4S店销售人员绩效评价研究 摘要 由于我国在人员绩效评价上存在着评价方式主观性、单一性等问题，使我国汽车4S店的人员对所在企业的满意度降低，导致我国汽车4S店得人员流失性比较大，不利于我国汽车服务业的健康发展。本文以本地区的扬州润通汽车4S店销售人员作为研究对象，通过实地考察和个人访谈，分析和总结扬州润通汽车4S店销售人员绩效评价现状，进而发现其在销售人员绩效评价方面存在的问题，最后根据以上研究提出解决这些问题的建议。 关键词：汽车4S店；销售人员；绩效评价 Yangzhou embellish tong auto 4S store sales personnel performance evaluation research ABSTRACT With the rapid development of national economy, more and more residents have cars purchasing power. 2010 car production reached 10 million vehicles, including car about 600 million vehicles, Chinese car consumption into round of rapid growth phase. Although Chinas auto manufacturing and sales development speed is thriving, and is currently our country present stage automotive service industry, and see the level of foreign advanced dealers management level disparity is quite large. Especially car on the sales staff 4S stores the performance evaluation and management, because our country in personnel performance appraisal appraisal way there exist problems of subjectivity, oneness, so Chinese cars to the personnel 4S stores in the enterprise, the satisfaction of resulting in lower car 4S shops have to personnel loss is bigger, against sexual the healthy development of Chinas automobile industry. Based on the background, our yangzhou embellish tong auto 4S store sales personnel as the research object, and through the field investigation and personal interviews, analyzing and summarizing yangzhou embellish tong auto 4S store sales personnel performance evaluation, and then found the status quo in the sales staff on the problems existing in the performance evaluation, and finally put forward according to the above Suggestions to solve these problems Keywords: automobile 4S inn; Sales personnel; Performance evaluation 目录 1 ABSTRACT 2 目录 3 1.绪论 3 1.1研究背景 3 1.2国内外相关文献综述 4 1.3研究目的和方法 5 1.4研究的内容和研究思路 5 2.汽车4S店和人员绩效评价相关理论分析 6 2.1汽车4S店相关概念综述 6 2.1.1汽车4S店概念 6 2.1.2汽车4S店优势分析 6 2.2人员绩效评价相关理论评价 7 2.2.1绩效的内涵 7 2.2.2绩效的特点 8 2.2.3绩效评估系统 8 2.2.4绩效评估的主要方法 9