可口可乐公司中国市场营销渠道策略研究(八)（Research on marketing channel strategy of Coca Cola Co in China (eight)）.docVIP

可口可乐公司中国市场营销渠道策略研究(八)（Research on marketing channel strategy of Coca Cola Co in China (eight)） The fifth chapter is the inspiration and reference of the marketing channel strategy of Coca-Cola China Through the above four chapters of Coca-Cola marketing channel Chinese operation strategy summary and analysis, we can understand that Coca Cola Co is a very great importance to the construction of marketing channels and the development of enterprises, is a strictly abide by its localization development strategy and pragmatic multinational enterprises, on the other hand are extremely important the enlightenment and reference in theory and practice. Section 1. Theoretical inspiration of Coca-Cola channel operation strategy Review of the marketing strategy of the Coca Cola Co, namely value for money and everywhere and heart interlocking preferred three strategies (see figure 5-1-1), can be found, it includes three meanings: one is the Coca-Cola attention to marketing elements of the role of each one, never ignore any aspect, including, value for money strategy mainly refers to the product and price strategy, everywhere strategy refers to the channel strategy, heart preferred strategy means that Coca-Colas advertising and promotional strategies; two is the marketing strategy of Coca-Cola also adhere to the real point of the consumers decision of enterprises marketing goal; three is the overall efficiency of the pursuit of Coca-Cola marketing, emphasizes the various elements of the balanced and comprehensive effect, the pursuit of product, price, channel and promotion and other marketing The factor of sale is most important to the comprehensive efficiency of enterprises. This is the embodiment of the principle of interlocking. Thus, an important principle can be found in Coca-Cola can lead the global marketing, is not only to the pursuit of perfection of marketing elements to improve the efficiency, but also the pursuit of the balance between the marketing factors, need to p