冰箱促销方案研究论文..docVIP

冰箱促销方??案研究论文?? 冰箱促销??方案研究论??文 ?? ?? 篇一??： ?? 冰箱市场??营销策略-??-毕业论文?? 摘 要 ??冰箱作为较??早进入城市??家庭的家用??电器，冰箱??在国内已发??展了20多??年。中国的??冰箱市场经??过多年的价??格战和快速??发展后市场??已变得成熟??。本文对中??国冰箱行业??的发展作了??分析，本文??共五章： ?? 第一??章介绍冰箱??的基础；第??二章介绍了??我国冰箱业??的现状及营??销渠道；第?? 三、??四章重点分??析了我国未??来冰箱市场??的主力市场??---农村??市场；第五??章简单分析??了我国冰箱??本身的发展??方向。本书??取材广泛，??仅表达个人??观点，仅供??参考。 关??键词： ?? 冰箱、??营销渠道、??市场、农村?? Abst??ract ??The r??efrig??eratr?? tk e??nters?? the ??city ??famil??y ear??ly th??e dme??stic ??elect??ric a??pplia??nces,?? the ??refri??gerat??r in ??dmest??ic ha??s dev??elped?? fr m??re th??an 20?? year??s.Aft??er Ch??ina s?? refr??igera??tr ma??rket ??passe??s thr??ugh m??any y??ear p??rice ??ars a??nd th??e fas??t dev??elpme??nt th??e mar??ket h??as be??e mat??ure. ??This ??artic??le ha??s mad??e the?? anal??ysis ??t the?? Chin??ese r??efrig??eratr?? prfe??ssin ??devel??pment??, the?? this?? arti??cle a??ltget??her f??ive c??hapte??rs: F??irst ??chapt??er in??trduc??es th??e ref??riger??atr t??he fu??ndati??n; Se??cnd c??hapte??r bri??efed ??ur cu??ntry ??refri??gerat??r ind??ustry?? pres??ent s??ituat??in an??d the?? mark??eting?? chan??nel; ??Third??, fur?? chap??ters ??have ??analy??zed u??r cun??try i??th em??phasi??s fut??ure t??he re??frige??ratr ??marke??t mai??n frc??e mar??ket--??-Rura??l mar??ket; ??Fifth?? chap??ter h??as si??mply ??analy??zed u??r cun??try r??efrig??eratr?? itse??lf de??velpm??ent d??irect??in.Th??is bk?? sele??ctin ??is id??espre??ad, n??ly ex??press??es in??divid??ual v??iepin??t, nl??y sup??plies?? the ??refer??ence.?? Key ??rds: ??Refri??gerat??r, ma??rketi??ng ch??annel??, mar??ket, ??cuntr??yside?? 目 录 ??摘要...??.....??.....??.....??.....??.....??.....??.....??.....??.....??.....??.....??.....??I Abs??tract??.....??.....??.....??.....??.....??.....??.....??.....??.....??.....??.....??..II ??第一章 概??述....??.....??.....??.....??.....??.....??.....??.....??.....??.....??.....??1 ??1. ??1、 冰箱??的发明..??.....??.....??.....??.....??.....??.....??.....?