NXPowerLite 1.0HP收益性改善 05 SB TDR 0124(Tianjin).ppt

’05 S-RAC to Sweep Over in China A/C Market. 1. Big Y Issue 2. Major Objectives 3. KPI Breakdown 4. Big Picture 5. Innovation 6. Action Plan 7. Communication Collaboration 8. Ground Rule LG Electronics A/C RAC Team 2005.01.26 Big Y issue Strategy Theme Cost Competition Insurance -CI Maximized -Production Innovation Marketing Strengthen -Premium Scale-up -Sale of Slack Period Activated P/Leadership Insurance -Premium Model strengthened -SCR 50% improved CAC Project Strengthen -Marketing Infra Investment Increased -Full Line-Up Building China Top 3 Player in 2007, Global production base for exporting AC Vision （Unit: 万台） 420 600 510 `04 `06 `07 `05 555 出口 内销 120 300 150 360 190 365 230 370 277 `03 95 182 China Position `04 `07 CAGR 11% 9% 12% `05 3,700 3,500 2,650 1,500 3,000 1,700 2,200 2,650 2,900 Unit : K sets 19% 2,300 1,500 1,200 Little Y issue In order to promote LG M/S in China,S-RAC M/S must be enlarged. ’05 China Target Best / Better Grade ▶ Design Strategy Max. E.E.R Development in A/C Global Scope : China DCR series Good Grade ▶ Small Capacity Indoor Unit Development Extended CI  16%↓ Indoor Unit Noise Reduced  2dB(A)↓ Energy Conservation Criterion Satisfied ▶ Heating Capacity improved C.K Grade ▶ Profitability Improvement: Construction Improved, Comp.Capacity Extended S-RAC RD Direction (unit :k set) Good Best Better C.K 30万台 ’05 New 900 `04 1,200 `05 100 (11%) 180 (20%) 90 (10%) 530 (59%) 120 (10%) 240 (20%) 120 (10%) 720 (60%) Unit:k set (MU$) 900 1,200 `03 `04 650 900 300 250 PAC RAC Major objectives Total LG Media AUX unit price declined ratio 13.9 % 18.6 % 3,233 2,425 2,569 1,886 2,632 1,980 1,941 1,552 15.3 % 8.1 % 11.7 % 11.4 % 17.9 % 15.3 % 20% 22% 24% 26% 28% 70% 70% 70% 70% 70% 69% 4% 3% 71% 6% 8% 10% 11% 12% 千台; % 17% 19% 7,500 8,400 9,700 10,400 12,200 13,700 15,500 `99 `00 `01 `02 `03 `04 `05 WAC RAC PAC 12.4% -10% 12.2% 22.3% CAGR `99 - `06 29% 69% 2% 17,000 `06 * Gfk