基于e3value 和 i建模方法的商业模式优化分析精选.pdfVIP

Management Science and Research June 2014, Volume 3, Issue 2, PP.63-71 3 Business Models Optimization Using e value and i* modeling: Taking Knowledge Resource Website as an Example Ouayng Feng 1, #, Hongdan Zhao 2 1. School of Business, Shantou University, Shantou 515063, China 2. College of Management, Shanghai University, Shanghai 200444, China #Email: yangfeng@ Abstract This paper integrated two kinds of modeling methods: e3value and i*, and presented a knowledge resource site optimization framework for business models, described the eight steps to optimize business models. Based on the e3value and i* models of knowledge resource site’s value chain, and selected the typical parameters of knowledge resources Web site to do evaluation. Then we started from the deconstruction of the value elements to find optimization key points of knowledge resources web site business models. Then, for these areas to discuss the corresponding optimization strategy, and finally, its optimization model was examined. Keywords: Business Model; Business Model Optimization; E-commerce; Knowledge Resource Site 3 * * 基于e value 和i 建模方法的商业模式优化分析 ——以知识资源网站为例 1 2 欧阳峰 ，赵红丹 1. 汕头大学商学院，广东汕头515063 2. 上海大学管理学院，上海 200444 摘 要：综合运用 e3value 和 i*两种建模方法，提出知识资源网站商业模式优化框架和步骤，构建知识资源网站价值链 的 e3value 价值模型和 i* 目标模型，通过对典型知识资源网站和用户调查，设定仿真参数，以某典型知识资源网站商业 模式为例进行现状评价，据此从价值元素的解构入手分析知识资源网站商业模式的优化关键点，然后讨论了相应的优化 策略，并进一步