宜家(英文版介绍)精选.pptVIP

History Four Ps Product Price Place Promotion Product Product Styles: simple, natural, fashion, good-quality Customers: the masses in developed countries the white-collar in developing countries How much? Price Price Free catalogues Free catalogues Exhibition units Advertisement Big Sale * * IKEA Home furnishings History 1943 Sweden 17-year old Ingvar Kamprad founders name (Ingvar Kamprad) the farm where he grew up (Elmtaryd) his home parish (Agunnaryd) History Pencils, wallets, photo frames,watches……（inexpensive，with market demands） In 1947, the first piece of furniture was sold in IKEA. In 1955, IKEA designed its first piece of furniture. In 1963, IKEA opened its first retail store Four Ps Product Price Place Promotion Three series: Office, family, children’s IKEA Varieties: desks, tables, chairs, sofas, TV solutions, storage, lightings, decoration, beds and mattresses…… 10,000 articles Product the flat-pack distribution methods assembled by the consumer → reduce costs and use of packaging → a practical point Price Low price policy an attractive feature of IKEA low price policy is used through the processes of designing, manufacturing, sellings, and administration Figure out the price before designing Use new materials, new technique The flat-pack distribution methods Place IKEA stores in different countries. sells its products to customers directly. a symbol of life style. do purchasing enjoy a different kind of life style here. Promotion Free catalogues for customers Exhibition units in the stores Advertisement *