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奥飞动漫战略分析及建议ALPHA Strategic Analysis
Content
1. Introduction 3
1.1. Company Background 3
1.2. Major Goals and Core Values of Alpha 3
2. Analysis 3
2.1. External Analysis 3
2.1.1. Industry Environment Analysis 3
2.1.2. Five Forces Analysis 6
2.1.3. Macroeconomics Analysis 7
2.2. Internal Analysis 9
2.2.1. Strength 9
2.2.2. Weakness 10
2.3. Summary 10
3. Recommendation 11
3.1. Market Penetration Strategy 11
3.1.1. The market Upgrading Scheme Vertical cooperation 11
3.2. Implementation 12
3.3. Future suggestions 14
4. Evaluation 14
4.1. Evaluation of Recommendations 14
4.1.1. Risk analysis 14
4.1.2. Financial forecasting 15
4.1.3. Support and resource requirement 16
4.1.4. Earnings Quality 17
4.2. Financial budget 17
References 17
Introduction
Company Background
Company Name:
Guangdong Alpha Animation and Culture Co., Ltd.
Introduction:
Alpha is the largest animation toy enterprise. The main business is the research development, production and sales in animation toys and non- animation toys. The business of its subsidiaries involves the manufacture and distribution in film and television animation, as well as the animation books. The companys business model is to set industry operations and animation content creation as a whole, to open circuit with their own original animation image, which drive animation toy sales increased significantly. Learn from the United States Hasbro (Hasbro) and Japan BANDI (Bandai), TAMIYA (or Tamiya model) experience, take a combination of toys and animation business model in order to open the image of their own original animation, and establish its own brand Audi pairs of drilling, to promote the sale of toys animation. Animation toy sales are the main source of revenue and profits.
Brief History:
December17, 1993 formerly known as the company was founded in Chinghai County Audi Toys Industrial Co., Ltd. July 31, 1997 Changed its name to Audi Toys Industrial Co., Ltd. of Guangdong. April 30, 2007 changed the whole of Guangdong Alpha Animation and Culture Co., Ltd. June
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