《I-Marketing》 南京大学mkt1.pptVIP

International Environment: INT’L MKTG OVERVIEW Int’l marketing is the process of planning, conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations. International Environment:  The Importance of World International Trade: -the scope of its expansion -the opening up of new markets in the restructuring and emerging economies -the level of competition -rational allocation of resources -increases the cooperation of countries International Environment: INT’L MKTG OVERVIEW Mini case 1.2: Discussion Topic: Cork versus Plastic Discuss the pros and cons of global competition as related to the story of the effect of competition between the Seattle based Supreme Corp Inc and the Portuguese based natural cork incorporation. Relate your discussions to environmental safety, the concerns of small traditional exporters and to the global consumer at large. The Effect of Global Linkage A freeze in Brazil and its effects on coffee production are felt around the world as coffee becomes scarce and its price rises. A decline in the value of the Mexican peso affected financial markets in all emerging economies and impacted Poland, Hungary, and the Czech Republic. The Effect of Global Linkage -The Political Turmoil in Middle East Affects the Stock market in New York -The instability of governments in Latin America affects the US economy -The devaluation of the US $ affects the whole world -WTO’s position on China impacts the prices of labor-intensive products globally. The Link between Domestic and International Trade Growth Structural Changes of Export The Importance of Export for the American Economy - 1 out of every 3 U.S. farm acres is producing for export 1 of every 6 U.S. manufacturing jobs produces for export $1 of every $7 of U.S. sales goes abroad 1 of every 3 cars, 9 out of 10 TVs, 2 out of 3 suits, and every VCR sold in the U.S. is imported. Travel and tourism is t