管理学基础精品教学（清华大学）chap001 The Management Process.pptVIP

The Management Process Learning Objectives After studying the chapter, you should be able to: Describe what management is, why management is important, what managers do, and how managers utilize organizational resources efficiently and effectively to achieve organizational goals. Distinguish among planning, organizing, leading, and controlling (the four managerial functions), and explain how managers’ ability to handle each one can affect organizational performance. Learning Objectives (cont’d) Differentiate among three levels of management, and understand the responsibilities of managers at different levels in the organizational hierarchy. Identify the roles managers perform, the skills they need to execute those roles effectively and the way new information technology is affecting these roles and skills. Discuss the principal challenges managers face in today’s increasingly competitive global environment. What Is Management? Management The planning, organizing, leading, and controlling of human and other resources to achieve organizational goals effectively and efficiently. Managers The people responsible for supervising the use of an organization’s resources to meet its goals. Resources are organizational assets People ?Skills ?Knowledge ?Information Raw materials ?Machinery ?Financial capital Efficiency, Effectiveness, and Performance in an Organization Organizational Performance Organizational Performance A measure of how efficiently and effectively managers are using organizational resources to satisfy customers and achieve goals. Efficiency A measure of how well or productively resources are used to achieve a goal. Effectiveness A measure of the appropriateness of the goals an organization is pursuing and the degree to which they are achieved. 案例 贝蒂是一家百货公司运动服装柜台的组长，当她为下个月的采购定计划时，一批新货送抵她那层楼面。这批货应当场拆包，与货单核对无误，然后陈列到适当的货架上，这些活应该由售货员来干。可上一次送货来时，售货员对一个重大差错未能检出，那批运动服应该是6包小号尺寸的，3包大号尺寸的，然而实际情况恰恰相反。后来，问题发现了，由于大号的太多，卖不出去，贝蒂左右为难，只得降价处理，以求脱手。贝蒂现在不想让这种事再次发生。 问题：贝蒂应该亲自核对这批