管理学基础精品教学（清华大学）chap005 Decision Making, Learning, Creativity, and Innovation.pptVIP

5–* Building Group Creativity Nominal Group Technique Provides a more structured way to generate alternatives in writing. Avoids the production blocking problem. Similar to brainstorming except that each member is given time to first write down all alternatives he or she would suggest. Alternatives are then read aloud without discussion until all have been listed. Then discussion occurs and alternatives are ranked. 5–* 作业 某热水器生产厂家，2002年销售额7～8个亿，主要生产热水器和消毒柜。某国内知名家电大公司要OEM它的热水器和消毒柜，因为其本身不生产。要的量很大，但给的利润很薄，该热水器厂家应该同意吗？ 基本分析是：如果同意，贴上那家知名家电公司品牌的热水器和消毒柜、与自己的产品放在一起，自己的产品就卖不出去了。如果不同意，那家知名家电公司可以OEM其他家，把其他家作大（或自己投入资金研发生产），该热水器厂还是会陷入困境。 请用行业分析的理论和观点（自己查找资料），作出决策并说明理由？ * * * * * * * * * * * * * * * * * * * * * * Chapter 5 Decision Making, Learning, Creativity, and Innovation 5–* Learning Objectives After studying the chapter, you should be able to: Differentiate between programmed and nonprogrammed decisions, and explain why nonprogrammed decision making is a complex, uncertain process. Describe the six steps that managers should take to make the best decisions. Identify the advantages and disadvantages of group decision making, and describe techniques that can improve it. 5–* Learning Objectives (cont’d) Explain the role that organizational learning and creativity play in helping managers to improve their decisions. 5–* The Nature of Managerial Decision Making Decision Making The process by which managers respond to opportunities and threats by analyzing options, and making decisions about goals and courses of action. Decisions in response to opportunities—occurs when managers respond to ways to improve organizational performance. Decisions in response to threats—occurs when managers are impacted by adverse events to the organization. 5–* Programmed Decisions Programmed Decision Routine, virtually automatic decision making that follows established rules or guidelines. Managers have made the same decision many times before. There are rules or guidelines to follow based on expe