【C015】An all-around analysis of the CBA.docVIP

An all-around analysis of CBA Group:C015 Members:孙安琪（队长） 吕珂 董健行 卜璐 刘颖墨 朱梓怡 摘要：本文从企业文化，资源，内部环境，管理，市场，竞争优势6个层面对澳洲联邦银行的运营与发展做出了简要的分析，试图探索其之所以成为世界顶尖银行，500强企业的原因以及它所能为中国相关产业带来的借鉴经验。 Key words:culture resource interior environment management market advantages in competition 关键字：企业文化 企业资源 内部环境 企业管理 市场分析 竞争优势 Preface The commonwealth bank of Australia was established in 1991, with share transformation and continuous innovation,it has developed into the largest real estate credit bank, the largest pension management company,the largest life insurance company,and one of the world top 500 enterprises.Why can CBA achieves such huge accomplishment?Here is our analysis. The culture 本段介绍了澳洲联邦银行的文化，包括目标、核心价值、现任高层管理人员以及发展方向计划。再通过分析澳大利亚人的性格特点、风土人情，解释了该项服务业欣欣向荣的原因。 For the cultural background, Commonwealth Bank of Australia (1)aims at becoming the Australian best financial service agencies through the excellent service, including developing a long-term financial business relationship, bringing outstanding customer satisfaction, providing innovative solutions for customers. Its cores are customer service, equitable judgment, innovation, cooperation, unity, honesty, trust and the best bank(1). Present CEO is Rolph Norris, who was formally appointed as top company CEO on Sep.23rd,2005,who has worked on banking for nearly 40 years. The major persons-in-charge of the international financial services is Garry Mackerell, who mainly in charge of the overseas business development, which aims at New Zealand, Asia and Fiji Islands. Financial services sector controls all overseas sectors. In Oct.2001, Garry Mackrell moved working focus to Asia. They purchased the ANK in Indonesia, and invested 11% stocks to Jinan Commercial Bank, 19.9% stocks to Hangzhou Commercial Bank and 49.9% to BoCommlife Insurance Company Limited. The Commonwealth Bank of Australia has a culture of multilingual employees and websi