2008 运动市场.pptVIP

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. The Role of Alcohol in Sports and Entertainment Beer industry is the #1 sports marketer1 If sold, major source of event revenue for concessionaire, team, event, facility Building management may be responsible for guest behavior due to consumption before or after