3-Sports_marketing 运动市场.pptVIP

3. SPORTS MARKETING Sport typologies Sport industry Sports marketing IntroductionA key fact : growth of sports business Growth measured in Attendance figures Media coverage and TV rights Employment figures Salaries of professional athletes Sales of sporting goods Investments in sponsorship International markets 1. Sport typologies Objectives : to grasp the common points and differences between sport To realize that any typology is a tool for a specific purpose (ex: marketing) GAME 1 Compare the pictures above, How do they define sport ? Quote words. Modern/postmodern sports Ex