市场营销概论-Marco COP 1.ppt

Prof. Christian Terwiesch COP Session 1 Milestone 1: Check List and Submission Check List I know on which dimension I want to focus I have thought about the key trade-offs/ the efficient frontier I have access to the operations that are associated with this dimension Submit A short description (five sentences) about your business; name is optional (Slide 1) The dimension you want to focus on (Slide 2) One or several performance measures that capture this dimension for YOUR operation (Slide 2) The key trade-offs associated with this dimension (Slide 2) A vision for an improvement / narrative (What would success look like)? (Slide 3) Milestone 1 Slide 1: Sensing the problem The business: Gia Pronto Gia Pronto sells Italian-style panini and custom-made salads at a retail café that borders the University of Pennsylvania campus in Philadelphia. Founder and president Marco Lentini and his team pride themselves on their use of high-quality, all-natural ingredients. During peak lunch hours from Monday through Friday, Gia Pronto becomes a magnet for hungry students, professors, administrators, and hospital medical staff, all of whom look to Gia Pronto not only for delicious food but also for speedy service. Gia Pronto also runs a second location within one of the University of Pennsylvania’s hospital buildings. Note: it is legitimate to disguise the identity of your business / adjust some of your numbers Milestone 1 Slide 2: Sensing the problem Key dimension: Time (salad customers) The goal is to increase throughput (the number of salad customers served per hour). Since the long wait times make customers not enter / leave the restaurant, they directly hurt revenues. So the aim of this project is to reduce salad customer flow time during peak lunch hours. Performance measures: Salad customer flow time Waiting times (related to flow time) – salad queue, cash register queue Activity times (related to flow time) – salad-making, ringing up at cash register Percent