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12. Mobilisation Methods for Strategy Alignment Workshops Contents Why use Strategy Alignment Workshops Process Design How Examples Outcomes Do’s and Don’ts Critical Success Factors Lessons Learned Feedback Who to Contact Why Large-Scale Mobilization can be the mechanism for involving the whole organization in leading the firm Large-scale mobilization techniques can be used very effectively in developing strategy Many strategic approaches can be supported by large-scale mobilization SI/client to Porter All approaches can benefit from broader involvement Better data for decision making More innovative solutions Practical results More robust solutions Greater commitment to strategy Faster implementation Large-scale mobilization complements traditional strategy processes Analysis teams (client or client) inject content as required It is particularly effective for developing stretching visions and growth strategies PROCESS: A Client Client Team Orchestrates and Processes an Information Gathering Activity by the Whole Organization HOW TO: The Process Uses a Full Range of client Mobilization Interventions Examples: Small and Large Scale Mobilisation Events have been used to develop shared visions and business plans Chemicals Company (6 months): A combination of Analysis Team, Mobilisation Events and coaching were used to drive project workstreams from Strategy and Operating Plans OUTCOMES: Mobilization Methods Can Build More Robust, Pragmatic Strategies As Well as an Aligned Organization WHEN TO: Knowing When to Use Large-Scale Mobilization to Develop Strategy Will Improve the Odds of Success Executive group isolated from front line Business stagnant, seeking growth opportunities Capable, frustrated middle management Significant environmental changes Organization fragmented without common sense of direction Significant change of strategy required or anticipated CRITICAL SUCCESS FACTORS: Preparation and Constant Analysis Are also Critical to Success Preparatory analysis a