基于BtoC下城市蔬菜配送中心建设的可行性研究_以广州花都区为例.docVIP

本科毕业设计（论文）说明书 基于BtoC下城市蔬菜配送中心建设的可行性研究 ——以广州花都区为例 摘 要 随着B2C贸易的日益繁荣，各种服务于网上购物的物流配送中心不断涌现，配送中心的建设成为了物流业的热点。跟随着的是人们的生活方式正发生着翻天覆地的变化，人们不但热爱在网上购物，而且对于食品的要求越来越高，尤其是绿色农产品的需求很强烈。蔬菜配送服务业开始在国内发展起来，本文要研究的是在广州市花都区建设一个蔬菜配送中心，这个蔬菜配送中心主要是以花都区消费者的需求为出发点，考虑建设的可行性。 本文主要从几个方面进行研究：一是对论文的选题背景的意义进行阐述，对相关文献进行了综述，介绍研究的内容和方法，提出研究的方向和目的；二是从花都区内的目标顾客进行问卷调查，具体了解消费者需求，通过消费者需求问卷的调查和统计分析，得出该地区存在较多的潜在消费者，他们对蔬菜配送有较多的需求。三是对周边的农贸市场、农户和蔬菜公司进行访谈，寻求建设花都区蔬菜配送中心的合作供应商；四是针对目标客户群体建设合适的蔬菜配送中心,利用信息系统，蔬菜配送中心能及时地处理订单，快速反应,根据顾客的需要组织订单的配送。通过综合考虑配送中心的建设投资和风险管理，从蔬菜配送的需求、供应、配送中心建设三方面探讨了“基于BtoC下城市蔬菜配送中心建设的可行性研究——以广州花都区为例 ”在理论上是可行的。 关键词：蔬菜配送，配送中心，电子商务 Abstract With the growing prosperity of the B2C trade, logistics and distribution center of a variety of services for online shopping are emerging, distribution centers into the hot spots of the logistics industry. Following is the peoples way of life is undergoing tremendous change, people not only love to shop online, and getting higher and higher requirements for the food, especially the very strong demand for green agricultural. The vegetable distribution service sector in the country developed and studied in this paper is in Huadu District, Guangzhou to build a vegetable distribution center, the vegetable distribution center is the Huadu District consumer demand as the starting point, to consider the feasibility of building. This paper mainly studied from several aspects: the meaning of one of the background papers described the relevant literature were reviewed to introduce the content and methods of the study, and suggestions for future research direction and purpose; Huadu district the target customer questionnaires, specific knowledge of consumer demand, consumer demand questionnaire surveys and statistical analysis, obtained in the region, there are more potential consumers, they have more demand for vegetable distribution. Interviews around the farmers market, farmers and vegetable company, seek the cooperation of suppliers of the construction of