新媒体和传统媒体特点的分析及优劣势对比研究.docVIP

Trend of American Mass Media Viewed from the Comparison between New Media and Traditional Media A Thesis Presented to the Faculty of The School of English Studies Tianjin Foreign Studies University In Partial Fulfillment of the Requirement for the Degree Bachelor of Arts by Wang Man April, 2010 Contents Abstract (in Chinese) I Abstract (in English) II Chapter I. Introduction 1 A. Significance of the study 1 B. Thesis statement 2 C. Organization of the paper 3 Chapter II. Literature review 3 A. Traditional media 3 B. New media C. Media convergence 4 5 Chapter III. Comparison between traditional media and new media 6 A. Characteristics of traditional media 6 B. Characteristics of new media 10 Chapter IV. Present state and future trend of American mass media 16 A. Present state of American mass media 17 B. Media convergence - the trend of American mass media C. Sample analysis 18 20 Chapter V. Conclusion 21 A. Summary of the study 22 B. Some perspective for further research 23 Works Cited 25  摘要 近年来，以网络媒体和手机媒体为代表的新媒体迅速发展，对报纸、广播和电视等传统媒体的生存与发展造成了极大冲击。在此背景下，本文回顾相关文献资料，通过对新媒体和传统媒体各自特点的分析及其优劣势对比研究，并结合美国媒体业发展现状，大胆预测美国媒体业的发展趋势将是新媒体与传统媒体优势互补，融合发展。 关键词：传统媒体；新媒体；网络媒体；特点；媒体融合 Abstract In recent years, new media, represented by online media and mobile media, witnessed a rapid development, and posed a great threat to traditional media’s survival and development. Under this background, this paper attempts to explore the characteristics of traditional media and new media and give a deep analysis of the present state of American mass media. Through the research, it can be predicted that media convergence will be an inevitable trend of American media industry. Key words: traditional media; new media; online media; characteristics; media convergence Chapter I. Introduction A. Significance of the study Since the late 20th century, new media went through a rapid development. “According to relevant study, the average increasing rate of the global new media in