《会展情景英语》Unit11跟进业务.pptVIP

* 会展情景英语 Following-up business 跟 进 业 务 Learning Objectives Situational Dialogues 3 Industrial Tips 4 Practical Exercises Content 1 Knowledge linking Warm-up Useful Sentences 5 2 6 7 Learning Objectives After completing this unit, you will be able to: ※ comprehend the tips on business follow-up; ※ discuss exhibition follow-up plans; ※ know how to follow up potential customers ※ master the key words, phrases and some useful sentence patterns in each part of this unit 学习目标 参展后如何及时跟进客户 是成功的关键。展会后的客户跟进技巧通常是： 1.客户分类。根据展会上与客户谈判的过程及结果，将客户分为正式客户，潜在客户，无效客户。 2.联系客户。给每位客户发邮件，注意不要群发。 3.回复客户。邮件发出去以后，陆续会收到一些回复。对这些回复要认真阅读，掌握客户的真实的想法，针对客户的回信内容及时复信。 4.再次跟进。如果客户对你的产品及价格比较满意，则要进一步诱导客户订购产品，比如问订购的数量，时间，交易条件等，用这些来引导客户进入正题。 5.给新闻界寄发感谢卡或感谢信。此外，还要对参展经验进行总结，对参展活动进行评估，以便为下次参展提供借鉴和依据。 Knowledge linking 知识链接 Warm-up Please look at the following pictures and read the descriptions of follow-up activities. Match each picture with the right description respectively. 热身活动 (1) send thank-you cards to Customers (2) have a conference with potential clients (3) making follow-up telephone calls after the show (4) Hold a press conference ? (1)_______; (2)_______; (3)_______; (4)_______ (1)_______ (2)_______ (3)_______ (4)_______ A B C D Situational Dialogues Dialogue 1 情 景 对 话 Mrs. Linda ordered 10000 Chinese knots from Mr. Wang’s company during the trade show in Shanghai. Now the show is over and she has gone back to her country. Mr. Wang calls Mrs. Linda. W=Mr. Wang L=Mrs. Linda W: Hello. May I speak to Mrs. Linda﹖ L: This is Linda. Who’s speaking, please﹖ W: This is Wang Jun from the exhibition in Shanghai. Do you still remember me﹖ L: Hi, Mr. Wang. Of course I remember you. I placed an order with you 10000 in Shanghai. How are you doing﹖ W: Fine. I have just come back to Zhejiang. How were the sales of Chinese knots﹖ L: Pretty good. The market responded actively and quickly. The customers were crazy about them. W: That’s good news