初中英语m4u1Project.pptVIP

Wu Huixia 05.12.2016 Advertisements are an important part in our daily life. Skimming Main idea of each paragraph Para. 1 Para. 2 Para. 3 Para. 4 Scanning Sentence patterns 1. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. 2. After you have decided who your audience is, it is time to decide what you want the audience to know or think about. 3. It is important to always try to appeal to the audience in order to get them to react in a certain way. 4. When planning a public welfare campaign, you may want to ask yourself: …… 5. There are lots of different ways to get your message across when you are putting together an ad campaign. have/keep ... in mind figure out get sb to do in order to do in advance appeal to sb./sth care about be concerned with get sth. across depend on reach a certain audience determine the target audience 1. 记住 2.弄清楚，弄懂 3.使某人做某事 4.为了做某事 5. 提前 6. 吸引，引起兴趣 7.关心，在意 8. 对……关注/感兴趣的 9.把...传达 10. 依赖于，取决于 11. 获得特定受众 12. 确定目标受众 various kinds of ads have … in mind employ different kinds of media must first consider do a little research and analysis explore what the audience thinks react in a certain way gather this information a public welfare campaign what aspets affect their lives put together an ad campaign build an ad campaign 13. 各种各样的广告 14. 想到，记得 15. 运用不同种类的媒体 16. 必须首先考虑 17. 做些许研究和分析 18. 探明受众考虑到的东西 19. 保持体内系统清洁 20. 使你发胖 21. 至少 22. 连同，随同 23. 立刻，马上，很快 24. 即将到来的一天 Fill in the blanks! The global warming has become a serious problem people (关心) due to a growing number of cars on roads. The more use of cars, the worse quality of air, which (造成伤害) the welfare of people. Fortunately, the government has taken measures to (规劝人们不要开车出行). And many public service ads on TV also (督促人们乘公共汽车). All these measures are aimed to