Writing for the Web A workshop for “content providers”.pptVIP

Writing for the WebA workshop for “content providers” Part 2 09:00 – 12:00 hrs. Tuesday, 23 May 2006 UNESCO Bangkok, Conference Room A, 5th floor Creating Hyperlinks Needs some links … Too many links confuse the user Commented links,grouped together below the article Keep it Short and Simple (KISS) The Ten-Point Action Plan for the Coalition of Cities Against Racism in Europe has been just finalized. The Ten-Point Action Plan for the Coalition of Cities Against Racism in Europe has been just finalized. The Coalition of Cities Ten-Point Action Plan Against Racism in Europe has been just finalized.  Rule 1: Creating Hyperlinks The function of hyperlinks : to provide the reader with further information. Preferably group hyperlinks outside of the body text(hyperlinks are an incentive to go astray). Write explicit hyperlinks ? the reader should know exactly what content is behind the link. Hyperlinks should not be too short, nor too long (a link spanning 3 to 7 words is perfectly acceptable). Avoid redundant links (which lead to the same destination). Feel free to pair the link with a short descriptive text (commented links) Always warn an internet user when the target content is not a web page (PDF, Word document, etc.) or when language changes. Regularly check links to make sure they are still live Exercise 2: Improve Links Integrate visuals A Clear and Concise Caption and a Copyright Owner Copyright Myths Article about myths relating to copyright /access/number47/monthnews.cfm?monthnews=02 Rule 2: Integrate visuals The functions of pictures : to break text aridity, to illustrate contents or to contain the information itself. Ensure you have the right to use an image. Use visuals that add informational value to your textual content (graphic charts, geographical maps, photographs of places or people,…). Give your visuals a short descriptive name (accessible to blind readers and search engines). Use a short caption (max 100 characters) that makes a link b