两周期下顾客退货再销售的供应链协调研究7849.docVIP

两周期下顾客退货再销售的供应链协调研究7849 两周期下顾客退货再销售的供应链协调 研究# 安诗群，张玉林* 基金项目：国家自然科学基金项目 作者简介：安诗群，（1989-），女，硕士研究生，研究方向：供应链协调管理。E-mail: string0219@gmail4 通信联系人：张玉林，（1964-），男，教授，博士生导师，主要研究方向：供应链管理，收益管理，管理 信息系统与决策支持系统。 （东南大学经济管理学院，南京 211189） 5 摘要：研究由一个制造商和一个零售商组成的两周期供应链的协调决策问题。建立了顾客退 货再销售模型，并确定了集中式和分散式决策模式下，商品的最优销售价格、最优订货量以 及最优批发价策略。将两种情形下的最优决策结果进行比较，结果表明分散决策下存在双重 边际化效应。利用二部定价契约来协调供应链，其中固定费用可以实现供应链利润的任意分 配，且制造商利润占供应链总利润的比例在一定范围内供应链的协调才有效。最后通过数值10 算例验证了上述结论，并分析了顾客退货率和折扣率对于零售商相关决策变量和供应链总利 润的影响。 关键词：供应链协调管理；两周期；顾客退货再销售；二部定价契约 中图分类号：C93；F274 15 Supply chain coordination on resale of consumer returns under two periods An Shiqun, Zhang Yulin (School of Economics and Management, Southeast University, NanJing 211189) Abstract: Consider the coordination problem of a two periods supply chain including one 20 manufacturer and one retailer. A resale of consumer returns model is formulated. The optimal price, ordering quantities and wholesale price are given under the centralized decision-making model and the decentralized decision-making model. Then optimal decision-making results of decentralized decision and centralized decision are compared. The results show that double marginalization effect exists in decentralized decision. Two-part tariff contract is utilized to 25 coordinate the supply chain. The profit of total supply chain can be divided by the manufacturer through unchanged fee and a certain range must be satisfied by the proportion that manufacturer gains from the total profit of supply chain to make the coordination of the supply chain effective. Finally the above results are verified by numerical example and the effect of the rate of consumer returns and discount rate of consumer returns on the decision variables of retailer and the total 30 profit of supply chain is analyzed. Keywords: Supply chain Coordination management; Two periods; Resale of consumer returns; Two-part tariff contract