国豪通信集团宏市场营销策略分析.docVIP

摘要：随着我国信市场的放松管制和逐步对外开放以及市场竞争主体格局的不断变换，各之间的竞争更加激烈。为了争夺更多的和占有市场，各成本之外，更应该重视电信服务的质量和服务的创新，更重视服务品牌的创立和竞争等。由于信提供给用户的是服务，因此如何创立信服务品牌是各运营商急需面对的问题。本文在初步和其基础上，重点介绍了品牌的策略。 Abstract: In the modern era of rapid development of economy, the communication network is with incredible throughout the propagation speed of every corner of our lives. The increasing popularity of the network greatly promoted the development of telecommunication equipment industry, while also spurs many communication equipment development, installation, maintenance, and other enterprises, rapid development. System integration industry as our foundation, strategic industries, promoted national economic and social development in informatization has an important position and role. But, our country system integration industry market scale is still relatively small, in the national economy accounted for less than 0.1% . Network system integration business has became the core business communication enterprises. This paper to kunming Guohao technology Co., LTD. Is the research object, the paper analyzes the market environment in the telecommunication equipment industry, for better to know the development trend of the telecommunication equipment industry. At the same time using consumer behavior related theory of network system integration business based on detailed analysis, marketing strategy and take potter five competitive forces model and the method of SWOT analysis in-depth analysis kunming communication network system integration business market situation. Based on the kunming communication system integration business market potential to make scientific forecast, points out that with the rapid economic development and small and medium-sized enterprise profit rise, future network system integration, the main business development goals in industry users and small and medium-sized enterprises, kunming communication network system integration business must subdivision brand, adjustment of product strategy, pri