【毕业论文】我国旅游景区等级评定的现实思考与发展初探.docVIP

毕业设计（论文） 题目： 我国旅游景区等级评定的现实思考与发展初探 学生姓名： 学 号： 班 级: 工商管理3班 专 业： 工商管理（旅游与酒店管理） 所 在 系： 管理系 指导教师： 完成日期： 我国旅游景区等级评定的现实思考与发展初探 摘要 对于我国来说，旅游业是一个充满活力和生机的新兴产业，有着广泛的市场需求、快速的经济增长趋势、广阔的发展前景，是我国第三产业比较活跃的核心环节。随着我国旅游业的不断发展，人民生活水平的提高，对旅游业的要求也在不断加大，作为旅游业中核心产品的A级景区，就在时代的形势下，面临着激烈的竞争。而在全球化的大势下，只有针对市场需求和行业背景，制定合理的政策法规，科学地管理，才能提高旅游景区质量，对我国旅游业的发展起到积极作用，发挥其内在的市场价值。 本文从我国等级旅游景区的角度出发，较为系统地阐述了《旅游景区质量等级的划分与评定》的概念、意义和产生的社会效应，以及我国A级旅游景区服务质量存在的问题和原因，通过与外国旅游景区的对比研究，指出我们在旅游景区管理中的不足。对今后如何加强旅游资源管理、景区建设和发展方向，以及如何加强部门间的协同，健全旅游景区管理法制，提出了见解。以旅游法规引入，借鉴国外管理经验，论述如何加强旅游标准化工作和我国A级景区的可持续发展的策略。 关键字：旅游景区；质量；等级；管理 CLASSIFICATION AND ASSESSMENT OF TOURISM SCENIC QUALITY AND RANKS ABSTRACT For our country, tourism is an exciting and new developing industry it’s depended on a huge demand of marketing needs as well as economy needs in china, third party products have high activities within tourism industries as chinas well development in tourism and improvement of living standards, the demand of the tourism industry are raising as well. Due to the development of the country itself, as the core product of tourism industry, A type scenic are facing high competitions. Under the influence of globalization, marketing and industry research, setting the correct government policy, well management are the essential elements of improving scenic qualities, these factors are important for improving chinas tourism industry and especially in its marketing needs. This article are based on ranks of chinas tourism scenic, which systematically explained the meaning of Classification and Assessment of tourism scenic quality and ranks. This includes its Social effects, improvement of tourism resource managements and future development directions, also explains how to improve department synchronizations and tourism managements. Based on the tourism policy as well as take reference from other countrys experience, this ultimately concl