Chapter３ Planning and Strategic Management 《管理学》（双语）课程课件（48学时）.pptVIP

Part II　PlanningChapter３ Planning and Strategic Management Learning Objectives After studying the chapter, you should be able to: Describe the three steps of the planning process. Explain the relationship between planning and strategy. Explain the role of planning in predicting the future and in mobilizing organizational resources to meet future resources. Learning Objectives (cont’d) Outline the main steps in SWOT analysis. Differentiate among corporate-, business-, functional-level strategies. Describe the vital role played by strategy implementation in determining managers’ ability to