Marketing review notes精选.docVIP

Marketing Review Marketing: The process of determining customer needs and wants and then developing goods and services that meet or exceed these expectations. Market: Is a group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods and services. Gross Domestic Product: Total value of all goods and services produced in a country for one year. Gross National Income or GDP: same as GDP but excludes income earned by foreigners. Gross National Income Per Capita: GNI divided by the population. Purchasing Power Parity (PPP): GNI per capita compared to the CPI gives you an idea of the purchasing power of the individual. Consumer Price Index (CPI): Price of a basket of goods in a giving economy. Generic Market; is a market with broadly similar needs. The sellers offering various, often diverse ways at satisfying those needs. (Entertainment) Product market; is a market with very similar needs and sellers offering various close substitute ways of satisfying those needs. MICRO marketing: is the performance of activities that seek to accomplish an organization抯 objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client.t MACRO marketing: is a social process that directs an economy抯 flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of society.d Marketing Concept: an organization which aims all it’s efforts toward its customers , for a profit. Marketing Ethics; the moral standards that guide marketing decisions and actions. The Marketing Mix: The ingredients that go into a marketing program; price, product, place, promotion. Product; concerned with developing the right product fit with the target market. Components; Processed items that become part of a larger finished product are called: Goods; Physical things that are seen and touche