schaefer ch06精选.pptVIP

* * * * * * * * * * * * * * * * * * Slide * ? 2011 The McGraw-Hill Companies, Inc. All rights reserved. Slide * Richard T. Schaefer 1st Edition Slide * ? 2011 The McGraw-Hill Companies, Inc. All rights reserved. chapter six Sociology in Modules The Mass Media Sociological Perspectives on the Media Mass media: Print and electronic means of communication that carry messages to widespread audiences New forms of mass media changed people’s viewing and listening habits Cultural convergence: flow of content across multiple media and the accompanying migration of media audiences Module 20 Function